As the real estate market in major urban centres faces cooling demand, developers are getting creative to move inventory. In a novel move, Vancouver-based Wesgroup Properties has launched a ‘try before you buy’ program at its new Ace development, allowing prospective buyers to spend a weekend living in the condo. This ‘extended open house’ strategy aims to help buyers connect with the community and the building before committing to a purchase.
While this initiative is currently exclusive to Vancouver—where condo sales dipped 7.8 per cent year-over-year—it raises an interesting question for the GTA. With Toronto’s condo market also navigating shifting economic conditions, could local developers adopt similar ‘test drive’ incentives? As buyers remain cautious, experiential marketing may be the next evolution in residential sales. For a deeper look at how this strategy is unfolding on the West Coast, visit the original article at CTV News.
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