In a cooling Toronto condo market where average sales timelines are stretching toward 90 days, one downtown unit at 111 Elizabeth St. defied the trend by selling in just 15 days. Listing agent Ira Jelinek of Harvey Kalles Real Estate Ltd. attributes this swift success to a ‘turnkey’ strategy. By investing in a fresh coat of paint and setting an aggressive price point of $518,500, the sellers secured a sale at nearly full asking price—a stark contrast to a near-identical unit in the same building that sat on the market for two months before selling for $10,000 less. This case study highlights a critical lesson for current sellers: in a competitive landscape, presentation and precise pricing are the ultimate levers for liquidity. For a deeper dive into the numbers and the full story behind this downtown transaction, visit the original article at The Globe and Mail.
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