In an era of social media saturation, a surprising trend is emerging: Canadians are turning their backs on ‘finfluencers’ when it comes to their financial future. According to the 2026 Financial Security Monitor survey by Primerica Canada, a staggering 85% of respondents do not trust financial guidance from influencers, and 79% explicitly prefer human professional advice over AI tools like ChatGPT for significant decisions.
For GTA homebuyers and investors navigating a market defined by economic anxiety, this shift highlights the enduring value of the mortgage broker relationship. With 60% of Canadians reporting that their personal financial situation has worsened over the past year, the need for credible, personalized guidance has never been higher. As we move deeper into the open-banking era, the human touch remains the ultimate competitive advantage. Read the full analysis on the evolving landscape of financial trust at MPA Magazine.
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