{"id":1785,"date":"2026-07-03T08:02:30","date_gmt":"2026-07-03T13:02:30","guid":{"rendered":"https:\/\/www.realestategtatoday.ca\/index.php\/2026\/07\/03\/why-85-of-canadians-are-ignoring-finfluencers-for-mortgage-advice\/"},"modified":"2026-07-03T08:02:30","modified_gmt":"2026-07-03T13:02:30","slug":"why-85-of-canadians-are-ignoring-finfluencers-for-mortgage-advice","status":"publish","type":"post","link":"https:\/\/www.realestategtatoday.ca\/index.php\/2026\/07\/03\/why-85-of-canadians-are-ignoring-finfluencers-for-mortgage-advice\/","title":{"rendered":"Why 85% of Canadians Are Ignoring &#8216;Finfluencers&#8217; for Mortgage Advice"},"content":{"rendered":"<p>In an era of social media saturation, a surprising trend is emerging: Canadians are turning their backs on &#8216;finfluencers&#8217; when it comes to their financial future. According to the 2026 Financial Security Monitor survey by Primerica Canada, a staggering 85% of respondents do not trust financial guidance from influencers, and 79% explicitly prefer human professional advice over AI tools like ChatGPT for significant decisions.<\/p>\n<p>For GTA homebuyers and investors navigating a market defined by economic anxiety, this shift highlights the enduring value of the mortgage broker relationship. With 60% of Canadians reporting that their personal financial situation has worsened over the past year, the need for credible, personalized guidance has never been higher. As we move deeper into the open-banking era, the human touch remains the ultimate competitive advantage. Read the full analysis on the evolving landscape of financial trust at <a href=\"https:\/\/www.mpamag.com\/ca\/mortgage-industry\/industry-trends\/canadians-spurn-finfluencers-as-trust-in-advisors-holds-firm\/581140\" target=\"_blank\">MPA Magazine<\/a>.<\/p>\n<p><!-- RealEstateToday Source Article --><\/p>\n<div style=\"display:none\" data-original-url=\"https:\/\/www.mpamag.com\/ca\/mortgage-industry\/industry-trends\/canadians-spurn-finfluencers-as-trust-in-advisors-holds-firm\/581140\"><\/div>\n<p><em>Source: <a href=\"https:\/\/www.mpamag.com\/ca\/mortgage-industry\/industry-trends\/canadians-spurn-finfluencers-as-trust-in-advisors-holds-firm\/581140\" target=\"_blank\" rel=\"noopener\">Read the original article<\/a><\/em><\/p>\n<p><!-- RealEstateToday Instagram Handles --><\/p>\n<div style=\"display:none\" data-instagram-handles=\"@primericacanada\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New data shows 85% of Canadians reject finfluencers, proving professional guidance still reigns supreme in today\u2019s uncertain housing market.<\/p>\n","protected":false},"author":3,"featured_media":1784,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178],"tags":[892,182,215,212,399],"class_list":["post-1785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-data","tag-financial-advice","tag-gta","tag-housing-market","tag-mortgage-rates","tag-toronto-real-estate"],"_links":{"self":[{"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/posts\/1785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1785"}],"version-history":[{"count":0,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/posts\/1785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/media\/1784"}],"wp:attachment":[{"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}