{"id":1580,"date":"2026-05-07T08:02:12","date_gmt":"2026-05-07T13:02:12","guid":{"rendered":"https:\/\/www.realestategtatoday.ca\/index.php\/2026\/05\/07\/heritage-meets-modern-the-pierce-arrow-building-revived\/"},"modified":"2026-05-07T08:02:12","modified_gmt":"2026-05-07T13:02:12","slug":"heritage-meets-modern-the-pierce-arrow-building-revived","status":"publish","type":"post","link":"https:\/\/www.realestategtatoday.ca\/index.php\/2026\/05\/07\/heritage-meets-modern-the-pierce-arrow-building-revived\/","title":{"rendered":"Heritage Meets Modern: The Pierce-Arrow Building Revived"},"content":{"rendered":"<p>Toronto\u2019s architectural landscape is set for a sophisticated update as the historic 1930s Pierce-Arrow showroom at 1140 Yonge St. undergoes a remarkable transformation. Once hailed as the \u201cmost beautiful\u201d showroom in Ontario, the Byzantine-Renaissance Revival structure is being carefully restored to serve as the base for &#8216;One Marlborough,&#8217; a new 13-storey luxury condominium. <\/p>\n<p>Developers Devron Developments and Dorsay Development Corp., alongside Audax and ERA Architects, are utilizing cutting-edge 3D scanning and CNC machining to recreate lost heritage details, including gargoyles and intricate stone carvings originally sculpted by Merle Foster. The project features 58 exclusive residences, with a penthouse that pays homage to the showroom\u2019s original 24-foot ceiling heights. This project serves as a compelling example of adaptive reuse in the GTA, blending historical preservation with high-end modern design. For a deeper look at the restoration process and the history behind this iconic site, read the full story at The Globe and Mail.<\/p>\n<p><!-- RealEstateToday Source Article --><\/p>\n<div data-original-url=\"https:\/\/www.theglobeandmail.com\/real-estate\/toronto\/article-luxury-condos-to-sprout-from-pierce-arrow-building-toronto\/\"><\/div>\n<p><em>Source: <a href=\"https:\/\/www.theglobeandmail.com\/real-estate\/toronto\/article-luxury-condos-to-sprout-from-pierce-arrow-building-toronto\/\" target=\"_blank\" rel=\"noopener\">Read the original article<\/a><\/em><\/p>\n<p><!-- RealEstateToday Instagram Handles --><\/p>\n<div data-instagram-handles=\"@devron_developments,@audax_inc,@eraarch\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A historic 1930s auto showroom is being restored as the base for One Marlborough, a new 13-storey luxury condo project in Toronto.<\/p>\n","protected":false},"author":3,"featured_media":1579,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[341,224,549,754,207],"class_list":["post-1580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-residential","tag-architecture","tag-condo-market","tag-heritage-preservation","tag-real-estate-development","tag-toronto"],"_links":{"self":[{"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/posts\/1580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1580"}],"version-history":[{"count":0,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/posts\/1580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/media\/1579"}],"wp:attachment":[{"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realestategtatoday.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}